Privacy & Management of Personal Data

Introduction

Lifebet is committed to protecting your personal data in accordance with applicable data protection laws. This Privacy & Data Management Policy explains how Lifebet collects, uses, discloses, stores and safeguards personal information in connection with Lifebet services.

Scope and Data Controller

This policy applies to all Lifebet websites, apps and services that link to this policy. Lifebet acts as the data controller for the personal data processed in the course of providing services to you. Where required by law, Lifebet may appoint processors to handle data on our behalf under written instructions and appropriate safeguards.

What Personal Data We Collect

• Identity data: name, date of birth, nationality, government-issued identifiers where required for verification.
• Contact data: address, email, phone number, and other communications data relevant to your account.
• Account data: username, password (encrypted and salted), security questions and settings, account status.
• Financial and transactional data: payment methods, source of funds, deposits, withdrawals, bets placed, winnings, and related records.
• Technical data: device identifiers, IP address, browser type, operating system, location data inferred from devices, and activity logs.
• Marketing and communications data: preferences, opt-ins, responses to campaigns and surveys.
• Compliance and verification data: KYC documentation, age verification, sanctions checks, and other information collected to meet regulatory obligations.

How We Collect Personal Data

We collect data directly from you when you register, verify identity, make transactions, or communicate with Lifebet. We also collect data automatically through your use of Lifebet services and via cookies and similar technologies. In some cases, we receive information from trusted partners or publicly available sources consistent with applicable law.

Purposes and Legal Bases for Processing

• Performance of a contract: to provide and manage Lifebet services, process transactions, and maintain your account.
• Compliance with legal obligations: to meet AML/KYC requirements, tax reporting, and regulatory duties.
• Legitimate interests: for security, fraud prevention, risk management, customer support, product improvement, and tailored user experiences. When processing under legitimate interests, we balance interests and provide safeguards.
• Consent: for direct marketing communications where required by law or where consent is requested and not otherwise required by law.

Where data processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing based on consent before withdrawal.

Data Retention

We retain personal data for as long as necessary to fulfill the purposes described in this policy and to comply with legal and regulatory obligations. Generally, transactional data is retained for a minimum period of five years from the date of the last activity, unless a longer period is required by applicable law. When data is no longer needed, Lifebet will securely delete or anonymise it.

Sharing of Personal Data

We may share personal data with selected service providers (for example, payment processors, information technology and customer support services) to perform, enhance or secure Lifebet services. We may also disclose data to regulators, law enforcement, or other authorities as required by law or to protect our rights. Data sharing is conducted under written agreements that require adequate protection of your information.

International Data Transfers

Where Lifebet transfers personal data to countries outside your home jurisdiction, we ensure an adequate level of data protection through measures such as contractual safeguards, based on applicable data protection laws and regulatory requirements.

Security of Personal Data

We implement appropriate technical and organizational measures to protect personal data from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include encryption in transit and at rest, access controls, and regular security assessments.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate, analyze and improve Lifebet services, to secure accounts, and to deliver relevant content. You may manage cookie preferences through in-app settings; some functionalities may require cookies to function correctly.

Your Rights and Choices

• Access and rectification: you may request access to and correction of your personal data.
• Erasure and restriction: you may request deletion or restriction of processing under certain circumstances.
• Data portability: you may request a portable copy of your data in a structured, commonly used format where applicable.
• Right to object and automated processing: you may object to processing based on legitimate interests or request human intervention where automated processing is used for significant decisions.
• Marketing choices: you may opt out of marketing communications at any time.
• Withdraw consent: where processing is based on consent, you may withdraw that consent at any time.

KYC, AML and Responsible Gaming

To comply with anti-money laundering directives and responsible gaming policies, Lifebet conducts identity verification, ongoing monitoring of activity, and risk assessments. Data collected for these purposes may be used to profile activity to detect fraudulent behavior and to ensure lawful gaming activity. No automated decision that adversely affects you will be applied without appropriate human oversight.

Marketing Communications

Where permitted by law, Lifebet may send you information about promotions, products and services. Direct marketing requires your consent or a legitimate interest basis where allowed by law. You may opt out at any time through your account settings or by following the unsubscribe instructions in communications.

Age Verification and Minor Protection

Lifebet does not knowingly collect data from individuals under the age of 18. If we become aware of underage processing, we will take steps to remove the information and terminate the related account.

Automated Decision Making and Profiling

We may use automated processing for risk assessment and personalization. Where such processing has a legal or similarly significant effect, Lifebet will provide appropriate safeguards and access to human review where required by law.

Exercising Your Rights

To exercise any rights described in this policy, or to lodge a complaint, contact Lifebet's dedicated privacy channels through the in-platform privacy tools or customer support. We will verify your identity before processing requests and respond within established timelines in accordance with applicable law.

Changes to this Policy

Lifebet may update this policy from time to time. We will provide notice of material changes in accordance with legal requirements and, where required, obtain your consent.

Contact Information

For questions about this policy or to exercise your rights, use the privacy contact options available within Lifebet services or reach out to our support team through official channels. We are committed to resolving privacy concerns promptly and in accordance with applicable law.